Communication and antithesis in corporate annual reports: a research note

Communication and antithesis in corporate annual reports: a research note The paper aims to identify one of the communication techniques which creative designers may use in the annual review/annual report and accounts, described by Hopwood in 1996 as a “largely unresearched document”. It offers a new dimension to add to existing work on graphs, accounting narratives, readability and visual images. Using analytical methods from within artistic disciplines, the paper examines the use of antithesis in structure, visual material and text of Reuters 2000 Annual Review and Report and Accounts. It is suggested that the framing and communicative power of such techniques may supplement the accounting disclosures. Further possible applications and lines of enquiry are outlined. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Accounting, Auditing & Accountability Journal Emerald Publishing

Communication and antithesis in corporate annual reports: a research note

Accounting, Auditing & Accountability Journal, Volume 15 (4): 15 – Oct 1, 2002

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Publisher
Emerald Publishing
Copyright
Copyright © 2002 MCB UP Ltd. All rights reserved.
ISSN
0951-3574
DOI
10.1108/09513570210441431
Publisher site
See Article on Publisher Site

Abstract

The paper aims to identify one of the communication techniques which creative designers may use in the annual review/annual report and accounts, described by Hopwood in 1996 as a “largely unresearched document”. It offers a new dimension to add to existing work on graphs, accounting narratives, readability and visual images. Using analytical methods from within artistic disciplines, the paper examines the use of antithesis in structure, visual material and text of Reuters 2000 Annual Review and Report and Accounts. It is suggested that the framing and communicative power of such techniques may supplement the accounting disclosures. Further possible applications and lines of enquiry are outlined.

Journal

Accounting, Auditing & Accountability JournalEmerald Publishing

Published: Oct 1, 2002

Keywords: Communications; Discipline; Company reports; Narratives; Visual aids

References

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