Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Common Approaches to Budgeting for Advertising

Common Approaches to Budgeting for Advertising Editors' Note In this short article the authors briefly review and comment on the most commonapproaches used by companies or proposed by specialists for setting the budgets to bespent on advertising in an organisation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

Common Approaches to Budgeting for Advertising

Management Decision , Volume 17 (5): 47 – May 1, 1979

Loading next page...
 
/lp/emerald-publishing/common-approaches-to-budgeting-for-advertising-0PEDnqlnrP
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0025-1747
DOI
10.1108/eb001198
Publisher site
See Article on Publisher Site

Abstract

Editors' Note In this short article the authors briefly review and comment on the most commonapproaches used by companies or proposed by specialists for setting the budgets to bespent on advertising in an organisation.

Journal

Management DecisionEmerald Publishing

Published: May 1, 1979

There are no references for this article.