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Commentary: Cities as service factories? Using the servuction system for marketing cities as shopping destinations

Commentary: Cities as service factories? Using the servuction system for marketing cities as... States that the importance of retailing to the vitality and viability of many town and city centres is widely acknowledged. However, the marketing of these locations to date has largely focused on tourism or inward economic investment. Identifies many of the factors to be considered in the definition of the “place” product, with particular reference to how urban centres can define their retail “offer”. Proposes an exploratory conceptual framework for the determination of the urban retail offer based on the servuction system. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Commentary: Cities as service factories? Using the servuction system for marketing cities as shopping destinations

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
0959-0552
DOI
10.1108/09590559710175953
Publisher site
See Article on Publisher Site

Abstract

States that the importance of retailing to the vitality and viability of many town and city centres is widely acknowledged. However, the marketing of these locations to date has largely focused on tourism or inward economic investment. Identifies many of the factors to be considered in the definition of the “place” product, with particular reference to how urban centres can define their retail “offer”. Proposes an exploratory conceptual framework for the determination of the urban retail offer based on the servuction system.

Journal

International Journal of Retail & Distribution Management – Emerald Publishing

Published: Jul 1, 1997

Keywords: Location; Marketing; Retailing; Urban economy; Urban regeneration

References

  • URBED
  • Association of Town Centre Management
  • English Historic Towns Forum
  • Retail decentralisation: the coming of the third wave
    Schiller, R.
  • Rethinking the role of retailing and consumer services in local economic development: a British perspective
    Williams, C.C.