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Comment August 1991 PIGMENT AND RESIN TECHNOLOGY 3 Paintmakers survey on the industry Wit h the aid of a contract from the Training, Enterprise and Educa­ tion Directorate (TEED) the Paintmakers have now completed an in-depth survey amongst both members an d non-members, making surface coatings. Th e main aim wa s to tak e stock of emergin g skills needs, likely effects of the demographic trends, growing problems from th e environmental lobby and th e potential effects of th e Single European Market in 1992. With the aid of consultants, Pointing Associates, there was a thorough examination of the changing manpower structure of the industry, plus its curren t and futur e skills needs. This wil l lead to certain defined training needs. Out of a total of 137 questionnaires distributed, 4 7 were com­ pleted and returned. Interviews wer e also undertaken withi n nine companies and a total of sixty company representatives were addressed on the subject at various regional meetings. Amon g the main findings of the survey it wa s not surprising to see that there is concern about th e low level of abilities of people at operator level and of school leavers wh o apply to join . This is at a tim e whe n employers are looking for flexibility and adaptability in the workforce to cope wit h increased skill requirements. Th e survey the n goes on to report that the industry suffers a relatively poor image caused by the general perception of "dirty and hazardous" work. It is this image that hinders recruitment of brighter people, particularly school leavers, w e must assume. On the credit side the survey found that more graduates are employed in the industry than ever before. This presents some problems of stimulation, progression and rewards. Also, there is some dissatisfaction in th e industry about the lack of relevant train­ ing, the quality of the training and the type of training provided, particularly for technicians and technologists. Newcomers to boost building paint sales North America and Wester n Europe account for over 60 % of world building paint consumption, but the overall growth potential in these tw o markets is low, according to a new report from interna­ tional market research publisher Frost & Sullivan (Tel: 071-730 3438). The report suggests that the newly industrialising countries wil l provide the highest growth potential over the next decade. Building paints are generally supplied t o tw o separate markets — retail/DlY , and professional painters. Between them, the two market sectors are expected to absorb around 54% of total paint sales in Wester n Europe in 1991 , and help produce a buildin g paint market wort h over $6.2 billion. Other industrial sectors will together account for an estimated 31.5 % of 1991's total paint market, and th e rest of the 6.18 million tonnes of paint are likely to be produced, wil l be used by automotive original equipment manufacturers, automotive refinishers, and in can coating applications. Emulsion matt paints are th e mainstay of the water-based build­ ing paint market, accounting for over 50% of total consumption in 1991 . This share is expected to increase to 53% by 1995, predicts Frost & Sullivan. Demand for all other types of water-based building paints is also expected to increase, wit h the exception of thick film and "other" types. Some national markets, notably Italy, Germany, France and Spain, consume large quantities of thick film paints and cheap water-thinne d paints are used predominantl y in the Mediterranean parts of Europe. It is expected that the demand for these more traditional finishes wil l decline in the forseeable future. The largest national market for building paints in Wester n Europe is Germany, which accounted for the 23% lion's share of 1991 volume consumption, according to Frost & Sullivan. Italy is also a n important market, consumin g 18%, followe d by th e UK with 15%, France with 12%, the Netherlands with 4 % and Belgium wit h 2%. The remaining European and other EC countries together accounted for th e remainin g 26 % of volume consumption. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Pigment & Resin Technology Emerald Publishing

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Pigment & Resin Technology , Volume 20 (8): 1 – Aug 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0369-9420
DOI
10.1108/eb042858
Publisher site
See Article on Publisher Site

Abstract

August 1991 PIGMENT AND RESIN TECHNOLOGY 3 Paintmakers survey on the industry Wit h the aid of a contract from the Training, Enterprise and Educa­ tion Directorate (TEED) the Paintmakers have now completed an in-depth survey amongst both members an d non-members, making surface coatings. Th e main aim wa s to tak e stock of emergin g skills needs, likely effects of the demographic trends, growing problems from th e environmental lobby and th e potential effects of th e Single European Market in 1992. With the aid of consultants, Pointing Associates, there was a thorough examination of the changing manpower structure of the industry, plus its curren t and futur e skills needs. This wil l lead to certain defined training needs. Out of a total of 137 questionnaires distributed, 4 7 were com­ pleted and returned. Interviews wer e also undertaken withi n nine companies and a total of sixty company representatives were addressed on the subject at various regional meetings. Amon g the main findings of the survey it wa s not surprising to see that there is concern about th e low level of abilities of people at operator level and of school leavers wh o apply to join . This is at a tim e whe n employers are looking for flexibility and adaptability in the workforce to cope wit h increased skill requirements. Th e survey the n goes on to report that the industry suffers a relatively poor image caused by the general perception of "dirty and hazardous" work. It is this image that hinders recruitment of brighter people, particularly school leavers, w e must assume. On the credit side the survey found that more graduates are employed in the industry than ever before. This presents some problems of stimulation, progression and rewards. Also, there is some dissatisfaction in th e industry about the lack of relevant train­ ing, the quality of the training and the type of training provided, particularly for technicians and technologists. Newcomers to boost building paint sales North America and Wester n Europe account for over 60 % of world building paint consumption, but the overall growth potential in these tw o markets is low, according to a new report from interna­ tional market research publisher Frost & Sullivan (Tel: 071-730 3438). The report suggests that the newly industrialising countries wil l provide the highest growth potential over the next decade. Building paints are generally supplied t o tw o separate markets — retail/DlY , and professional painters. Between them, the two market sectors are expected to absorb around 54% of total paint sales in Wester n Europe in 1991 , and help produce a buildin g paint market wort h over $6.2 billion. Other industrial sectors will together account for an estimated 31.5 % of 1991's total paint market, and th e rest of the 6.18 million tonnes of paint are likely to be produced, wil l be used by automotive original equipment manufacturers, automotive refinishers, and in can coating applications. Emulsion matt paints are th e mainstay of the water-based build­ ing paint market, accounting for over 50% of total consumption in 1991 . This share is expected to increase to 53% by 1995, predicts Frost & Sullivan. Demand for all other types of water-based building paints is also expected to increase, wit h the exception of thick film and "other" types. Some national markets, notably Italy, Germany, France and Spain, consume large quantities of thick film paints and cheap water-thinne d paints are used predominantl y in the Mediterranean parts of Europe. It is expected that the demand for these more traditional finishes wil l decline in the forseeable future. The largest national market for building paints in Wester n Europe is Germany, which accounted for the 23% lion's share of 1991 volume consumption, according to Frost & Sullivan. Italy is also a n important market, consumin g 18%, followe d by th e UK with 15%, France with 12%, the Netherlands with 4 % and Belgium wit h 2%. The remaining European and other EC countries together accounted for th e remainin g 26 % of volume consumption.

Journal

Pigment & Resin TechnologyEmerald Publishing

Published: Aug 1, 1991

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