Twentynine per cent of US exporters to the AsiaPacific regionreported that their exclusivesole agents were experiencing problemswith parallel imports. Nearly 41 per cent of the US exporters surveyedhad experienced parallel distribution problems in the past. Exporters tothe AsiaPacific region judged the relative merit of eleven strategiesto combat parallel distribution. The strategy perceived to be mosteffective was to refuse orders from nonappointed agents. Fourstrategies were perceived to be somewhat effective namely, pricereductions, special promotional allowances, recognition of warrantiesonly on products sold by the appointed agent, and specially labelledproducts.
International Marketing Review – Emerald Publishing
Published: Jan 1, 1991
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