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College students' attitudes towards obesity Fashion, style and garment selection

College students' attitudes towards obesity Fashion, style and garment selection The purpose of this study was to evaluate students' attitudes towards people of different weights by comparing and contrasting student stereotypes of thin, average, moderately obese and morbidly obese weight individuals, and identify existing prejudices toward the obese and morbidly obese with regards to fashion, style and garment selection. Respondents included 304 college students at a southern university in the USA. Eightyseven per cent of the students described their weight as being normal, 10 per cent identified themselves as obese or morbidly obese, and 3 per cent indicated being excessively thin. Results indicated that participants would prefer to seek fashion advice from an averageweight, as opposed to overweight, person. Ninetythree per cent of the sample indicated that a thin or averageweight individual would be more likely to follow fashion as opposed to an obese or morbidly obese person. Thin or averageweight individuals were perceived to be more flamboyant, having more fashion choices, being more confident with their apparel choices and more willing to pay a high price for their clothing, having an easier time acquiring clothing that fit well, being more able to obtain and desire highquality clothing, and also presenting the best overall appearance in their clothing as compared to overweight individuals. The sum or ranking means for the fashion variables of the sample were as follows thin 24.1, normal 24.4, obese 37.7 and morbidly obese 47.6. p <0.001. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Fashion Marketing and Management Emerald Publishing

College students' attitudes towards obesity Fashion, style and garment selection

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1361-2026
DOI
10.1108/eb022585
Publisher site
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Abstract

The purpose of this study was to evaluate students' attitudes towards people of different weights by comparing and contrasting student stereotypes of thin, average, moderately obese and morbidly obese weight individuals, and identify existing prejudices toward the obese and morbidly obese with regards to fashion, style and garment selection. Respondents included 304 college students at a southern university in the USA. Eightyseven per cent of the students described their weight as being normal, 10 per cent identified themselves as obese or morbidly obese, and 3 per cent indicated being excessively thin. Results indicated that participants would prefer to seek fashion advice from an averageweight, as opposed to overweight, person. Ninetythree per cent of the sample indicated that a thin or averageweight individual would be more likely to follow fashion as opposed to an obese or morbidly obese person. Thin or averageweight individuals were perceived to be more flamboyant, having more fashion choices, being more confident with their apparel choices and more willing to pay a high price for their clothing, having an easier time acquiring clothing that fit well, being more able to obtain and desire highquality clothing, and also presenting the best overall appearance in their clothing as compared to overweight individuals. The sum or ranking means for the fashion variables of the sample were as follows thin 24.1, normal 24.4, obese 37.7 and morbidly obese 47.6. p <0.001.

Journal

Journal of Fashion Marketing and Management – Emerald Publishing

Published: Feb 1, 2000

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