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Co-creation in tourism: a systematic mapping study

Co-creation in tourism: a systematic mapping study The purpose of this study is to organize and analyze the existing literature on co-creation in tourism to identify the state-of-the-art studies and the research gap in this field.Design/methodology/approachAs the research questions seek to provide an overview of the studies in the available literature, the systematic mapping study (SMS) has been selected as the research method. A suitable mapping study method for analyzing and structuring a broad research field concerning methods, designs and research focuses on the existing publications. In total, 137 articles published during 2006–2019 in reliable academic databases such as Science Direct, Emerald, Scopus, Wiley, ProQuest, Sage, Web of Science and Taylor and Francis were selected and analyzed.FindingsThe results show a rising trend of published articles in tourism, with the maximum number published in 2019 and the minimum number in 2006. Also, analysis of input articles revealed that most of the studies focused on the antecedents and prerequisites for co-creation and paid less attention to the co-creation context. Other findings show that in the field of tourism, the hospitality sector, especially hotels have paid special attention to co-creation. The majority of papers were the empirical type with quantitative design. Furthermore, most studies used the survey method, while the case study and other methods were the next choices.Originality/valueThis study addresses a major research gap by summarizing the literature related to value co-creation with a specific focus on tourism using the SMS method that provides an overview of the studies in this field. Categorizing papers through SMS helps researchers to review the status of studies in a visual summary to identify gaps and directions for future research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

Co-creation in tourism: a systematic mapping study

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1660-5373
DOI
10.1108/tr-10-2019-0425
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Abstract

The purpose of this study is to organize and analyze the existing literature on co-creation in tourism to identify the state-of-the-art studies and the research gap in this field.Design/methodology/approachAs the research questions seek to provide an overview of the studies in the available literature, the systematic mapping study (SMS) has been selected as the research method. A suitable mapping study method for analyzing and structuring a broad research field concerning methods, designs and research focuses on the existing publications. In total, 137 articles published during 2006–2019 in reliable academic databases such as Science Direct, Emerald, Scopus, Wiley, ProQuest, Sage, Web of Science and Taylor and Francis were selected and analyzed.FindingsThe results show a rising trend of published articles in tourism, with the maximum number published in 2019 and the minimum number in 2006. Also, analysis of input articles revealed that most of the studies focused on the antecedents and prerequisites for co-creation and paid less attention to the co-creation context. Other findings show that in the field of tourism, the hospitality sector, especially hotels have paid special attention to co-creation. The majority of papers were the empirical type with quantitative design. Furthermore, most studies used the survey method, while the case study and other methods were the next choices.Originality/valueThis study addresses a major research gap by summarizing the literature related to value co-creation with a specific focus on tourism using the SMS method that provides an overview of the studies in this field. Categorizing papers through SMS helps researchers to review the status of studies in a visual summary to identify gaps and directions for future research.

Journal

Tourism Review – Emerald Publishing

Published: Mar 25, 2021

Keywords: S-D logic; Tourism research; Co-creation; Systematic mapping study; 共创; S-D逻辑; 旅游研究; 系统映射研究; Co-creación; Lógica S-D; Investigación turística; Estudio de mapeo sistemático

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    Wengel, Y.; McIntosh, A.; Cockburn-Wootten, C.
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    Wu, H.-C.; Cheng, C.C.
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  • A case study of hotel frontline employees’ customer need knowledge relating to value co-creation
    Xie, L.; Guan, X.; Huan, T.C.
  • Authenticating a heritage hotel: co-creating a new identity
    Xie, P.F.; Shi, W.L.
  • Customer value co-creation and new service evaluation: the moderating role of outcome quality
    Xu, H.; Liu, Y.; Lyu, X.
  • Show you care: initiating co-creation in service recovery
    Xu, Y.; Marshall, R.; Edvardsson, B.; Tronvoll, B.
  • Tourist co-created destination image
    Yang, F.X.
  • Towards building a value co-creation circle in social commerce
    Yu, C.H.; Tsai, C.C.; Wang, Y.; Lai, K.K.; Tajvidi, M.
  • Exploring the value co-creation process on guided tours (the ‘AIM-model’) and the experience-centric management approach
    Zátori, A.
  • Co-creation experience and place attachment: festival evaluation
    Zhang, C.X.; Fong, L.H.N.; Li, S.
  • Experience value cocreation on destination online platforms
    Zhang, H.; Gordon, S.; Buhalis, D.; Ding, X.
  • Co-creating tourism experiences through a traveler’s journey: a perspective article
    Zhang, T.
  • Motivations for customer engagement in online co-innovation communities (OCCs) a conceptual framework
    Zhang, T.; Kandampully, J.; Bilgihan, A.
  • In search of co-creation experts in tourism: a research agenda
    Zizka, L.; Stierand, M.; Buhalis, D.; Murphy, H.; Dörfler, V.
  • IT-based value co-creation: a literature review and directions for future research
    Mandrella, M.; Zander, S.; Kolbe, L.M.