Purpose The purpose of this paper is to objectively assess the best type of continuing medical education CME activity that makes the most impact on the physicians behavior in changing their practices and to derive future needs for planning effective CME activities.Designmethodologyapproach This paper presents a survey. A questionnaire was designed, pilottested and administered in a CME session to all the health physicians of a private medical university in Sind province of Pakistan. The questionnaire incorporated seven core items that assessed the impact of different types of CME activities on the physicians. The respondents rated the impact of CME based on their competence, performance, patient care processes and management on a fivepoint Likert scale. Respondents responses in terms of type, committed time, usefulness, sponsorships and settings were also analyzed.Findings A total of 194 health physicians completed the questionnaire response rate100 per cent 56 per cent of the responses were from female physicians. A majority of the respondents in their replies ranked local largegroup lectures, symposiums and workshops higher than journal clubs, conferences and online CMEs. More than half of the respondents rated the impact of CMEs on a fivepoint Likert scale as good or very good. This was in relevance to increase in their competence, performance, patient care processes and change in management style.Research limitationsimplications The data generated through the survey are subject to desirability bias and may overrepresent the responses. The other limitation was the single university setting.Practical implications The methodology can thus be adaptable by CME planners within the region to assess the impact of the current CME activities in improving physicians competence and professionalism, and in designing effective academic activities for the future.Originalityvalue There is no other study that demonstrates the impact of the types of CME on physicians in the Pakistani medical profession and hence this paper is of high interest.
Asian Education and Development Studies – Emerald Publishing
Published: May 25, 2012