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Closing the gap between marketman marketman and engineer

Closing the gap between marketman marketman and engineer Industry's challenge to the academic world to produce graduates with the right blend of new ideas and practical experience has been taken up by Huddersfield Polytechnic. The course they are pioneering aimed at producing a marketing strategist who really knows about engineering is described here by two of the polytechnic's senior lecturers, Geoff Lancaster and Jim Bannister. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management Emerald Publishing

Closing the gap between marketman marketman and engineer

Industrial Management , Volume 75 (11): 2 – Nov 1, 1975

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-6929
DOI
10.1108/eb056580
Publisher site
See Article on Publisher Site

Abstract

Industry's challenge to the academic world to produce graduates with the right blend of new ideas and practical experience has been taken up by Huddersfield Polytechnic. The course they are pioneering aimed at producing a marketing strategist who really knows about engineering is described here by two of the polytechnic's senior lecturers, Geoff Lancaster and Jim Bannister.

Journal

Industrial ManagementEmerald Publishing

Published: Nov 1, 1975

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