The fast and efficient exchange of information is undeniably a competitive advantage in business. And in a fluctuating economic environment, it’s paramount. Unfortunately, in the rush to adapt to market needs, many organizations sacrifice effective communication. As priorities shift, executives may impart only the immediate goals and fail to share the rationale and strategies behind them. They may be so focused on results, they neglect to praise and reward their staff. Most of all, managers may forget that communication is a two‐way exchange – one part dialogue, one part listening.
Handbook of Business Strategy – Emerald Publishing
Published: Dec 1, 2004
Keywords: Communications; Communication skills; Change management; Competitive advantage