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Closing the communication gap

Closing the communication gap The fast and efficient exchange of information is undeniably a competitive advantage in business. And in a fluctuating economic environment, it’s paramount. Unfortunately, in the rush to adapt to market needs, many organizations sacrifice effective communication. As priorities shift, executives may impart only the immediate goals and fail to share the rationale and strategies behind them. They may be so focused on results, they neglect to praise and reward their staff. Most of all, managers may forget that communication is a two‐way exchange – one part dialogue, one part listening. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Handbook of Business Strategy Emerald Publishing

Closing the communication gap

Handbook of Business Strategy , Volume 5 (1): 6 – Dec 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1077-5730
DOI
10.1108/10775730410495106
Publisher site
See Article on Publisher Site

Abstract

The fast and efficient exchange of information is undeniably a competitive advantage in business. And in a fluctuating economic environment, it’s paramount. Unfortunately, in the rush to adapt to market needs, many organizations sacrifice effective communication. As priorities shift, executives may impart only the immediate goals and fail to share the rationale and strategies behind them. They may be so focused on results, they neglect to praise and reward their staff. Most of all, managers may forget that communication is a two‐way exchange – one part dialogue, one part listening.

Journal

Handbook of Business StrategyEmerald Publishing

Published: Dec 1, 2004

Keywords: Communications; Communication skills; Change management; Competitive advantage

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