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CLIPPINGS

CLIPPINGS All leaders must spend hours identifying, refining, practicing, and internalizing the key messages they seek to convey to customers, employees, investors, dealers, and suppliers. Hollywood producers have it right if you can't get your message across in a couple of compelling sentences, either you don't have a marketable story line or you haven't discovered it yet. Because it takes time and effort to learn what it is that one really thinks, more than one leader has to go back to the drawing board for remedial work. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

CLIPPINGS

Journal of Business Strategy , Volume 20 (6): 2 – Jun 1, 1999
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb040032
Publisher site
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Abstract

All leaders must spend hours identifying, refining, practicing, and internalizing the key messages they seek to convey to customers, employees, investors, dealers, and suppliers. Hollywood producers have it right if you can't get your message across in a couple of compelling sentences, either you don't have a marketable story line or you haven't discovered it yet. Because it takes time and effort to learn what it is that one really thinks, more than one leader has to go back to the drawing board for remedial work.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Jun 1, 1999

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