In the mid1960s Stanley Tools introduced a line of curtain hardware in the United Kingdom market which was dominated by Swish, Harrison Drape and other big names. Stanley did no advertising because the demand for curtain hardware generally was well sustained by its big competitorsan example of a company that was first in the market preparing the ground unwittingly for followers. It made many arrangements for shops within shops in leading departmental stores. People came to the store seeking curtain hardware as a result of competitors' advertising but bought Stanley products which they found displayed in the concessions shop.
Journal of Business Strategy – Emerald Publishing
Published: Apr 1, 1998
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