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Our day is filled with decisions that affect our ability to manage and to reach organizational objectives. Not all decisions, however, are equal. The most common decisions are tactical, not strategic, although the two are often confused. One view is that tactical decisions do not require much deliberation or rigorous analysis. The options are relatively limited, the criteria and limits are fairly well understood, there's often a lot of precedent, and the consequences of a wrong decision are not earthshattering. While this is often true, such a definition can lead to confusion.
Journal of Business Strategy – Emerald Publishing
Published: Apr 1, 1994
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