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Client importance and audit quality, office level evidence from the banking industry: a pitch

Client importance and audit quality, office level evidence from the banking industry: a pitch PurposeThis paper aims to discuss the application of Faff’s pitch template to a research proposal on client importance and audit quality.Design/methodology/approachThe “cocktail glass” approach and “3-2-1” design provide junior researchers with an effective tool to develop, evaluate and communicate research ideas in a simple way.FindingsThe author further provides a commentary and reflections based on his own experience in this letter.Research limitations/implicationsBased on my pitching experience, pitching requires significant preparation. Further, the pitching template is a useful means to deposit research ideas and as a control and supervisory tool.Originality/valueIt is a PRL submission. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Accounting Research Journal Emerald Publishing

Client importance and audit quality, office level evidence from the banking industry: a pitch

Accounting Research Journal , Volume 30 (2): 6 – Jul 3, 2017

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References (11)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1030-9616
DOI
10.1108/ARJ-07-2016-0089
Publisher site
See Article on Publisher Site

Abstract

PurposeThis paper aims to discuss the application of Faff’s pitch template to a research proposal on client importance and audit quality.Design/methodology/approachThe “cocktail glass” approach and “3-2-1” design provide junior researchers with an effective tool to develop, evaluate and communicate research ideas in a simple way.FindingsThe author further provides a commentary and reflections based on his own experience in this letter.Research limitations/implicationsBased on my pitching experience, pitching requires significant preparation. Further, the pitching template is a useful means to deposit research ideas and as a control and supervisory tool.Originality/valueIt is a PRL submission.

Journal

Accounting Research JournalEmerald Publishing

Published: Jul 3, 2017

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