Choice of Secondary School Consumer Behaviour and Implications for Local Management of Schools

Choice of Secondary School Consumer Behaviour and Implications for Local Management of Schools The management of schools is a primeobjective of the 1988 Education Reform Act.However, local management of schools LMSimplies much more than managing existingresources of people, finance and materials.Schools will have to compete for pupils, thenumbers of which will determine financial supportfrom the local authority. Successful competitionfor pupils will not simply mean more advertisingand promotion it will depend on targeting certaingroups within the defined catchment area anddecisions on targeting will result from elementsof research. One such element, namely thedecisionmaking unit DMU within the family orhousehold structure is examined. It identifies whomakes decisions on choice of school together withthe factors of schools activities which areimportant in that choice. Finally, it contrasts theabove variables using ACORN A Classificationof Residential Neighbourhoods as a base. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Educational Management Emerald Publishing

Choice of Secondary School Consumer Behaviour and Implications for Local Management of Schools

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0951-354X
DOI
10.1108/09513549110137803
Publisher site
See Article on Publisher Site

Abstract

The management of schools is a primeobjective of the 1988 Education Reform Act.However, local management of schools LMSimplies much more than managing existingresources of people, finance and materials.Schools will have to compete for pupils, thenumbers of which will determine financial supportfrom the local authority. Successful competitionfor pupils will not simply mean more advertisingand promotion it will depend on targeting certaingroups within the defined catchment area anddecisions on targeting will result from elementsof research. One such element, namely thedecisionmaking unit DMU within the family orhousehold structure is examined. It identifies whomakes decisions on choice of school together withthe factors of schools activities which areimportant in that choice. Finally, it contrasts theabove variables using ACORN A Classificationof Residential Neighbourhoods as a base.

Journal

International Journal of Educational ManagementEmerald Publishing

Published: Feb 1, 1991

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