The management of schools is a primeobjective of the 1988 Education Reform Act.However, local management of schools LMSimplies much more than managing existingresources of people, finance and materials.Schools will have to compete for pupils, thenumbers of which will determine financial supportfrom the local authority. Successful competitionfor pupils will not simply mean more advertisingand promotion it will depend on targeting certaingroups within the defined catchment area anddecisions on targeting will result from elementsof research. One such element, namely thedecisionmaking unit DMU within the family orhousehold structure is examined. It identifies whomakes decisions on choice of school together withthe factors of schools activities which areimportant in that choice. Finally, it contrasts theabove variables using ACORN A Classificationof Residential Neighbourhoods as a base.
International Journal of Educational Management – Emerald Publishing
Published: Feb 1, 1991
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