Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Chinese consumer market segments for foreign apparel products

Chinese consumer market segments for foreign apparel products A consumer survey of a probability sample of 1,628 married adult consumers residing in Beijing, Guangzhou, and Shanghai, China was used obtain basic knowledge on market segments of Chinese consumers with the potential to buy foreign apparel. The paper used conjoint analysis to identify the product attributes salient to consumers' apparel purchase intentions. With cluster, multiple regression, and other statistical analyses, six market segments prioritizing similar product attributes were identified and profiled. The six market segments were then described by their demographic and geographic characteristics, apparel expenditures, and perceptions of US‐made pants. Suggestions are provided for apparel marketers wishing to pursue two especially promising market segments with the potential to buy US‐made and US brand apparel. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

Chinese consumer market segments for foreign apparel products

Download PDF
17 pages

Loading next page...
 
/lp/emerald-publishing/chinese-consumer-market-segments-for-foreign-apparel-products-nfpex8vAma
Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0736-3761
DOI
10.1108/07363760410549131
Publisher site
See Article on Publisher Site

Abstract

A consumer survey of a probability sample of 1,628 married adult consumers residing in Beijing, Guangzhou, and Shanghai, China was used obtain basic knowledge on market segments of Chinese consumers with the potential to buy foreign apparel. The paper used conjoint analysis to identify the product attributes salient to consumers' apparel purchase intentions. With cluster, multiple regression, and other statistical analyses, six market segments prioritizing similar product attributes were identified and profiled. The six market segments were then described by their demographic and geographic characteristics, apparel expenditures, and perceptions of US‐made pants. Suggestions are provided for apparel marketers wishing to pursue two especially promising market segments with the potential to buy US‐made and US brand apparel.

Journal

Journal of Consumer Marketing – Emerald Publishing

Published: Aug 1, 2004

Keywords: China; Market segmentation; Clothing

References

  • Consumers' conceptualization of apparel attributes
    Abraham‐Murali, L.; Littrell, M.A.
  • Product‐country images in Canada and in the People's Republic of China
    Ahmed, S.A.; d'Astous, A.
  • Price influence and age segments of Beijing consumers
    Anderson, P.; He, X.
  • China's generation III: viable target segment and implications for marketing communications
    Ariga, M.; Yasue, M.; Wen, G.X.