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Children and advertising in Italy

Children and advertising in Italy Outlines the legislation in Italy covering advertising to children, who are regarded as the most vulnerable among consumers. Relates Italy’s legislative policy to its membership of the European Union and therefore to Community law. Describes the self‐regulation regime as administered by the Institute for Advertising Self‐Regulation, and the general principles of child protection with regard to safety, children’s lack of experience, and the natural feelings of adults to adolescents and children. Moves on to specific areas such as cigarettes, alcohol, pharmaceuticals, toys, electronic media, radio and TV, and the Internet; children under 14 must not be used in TV commercials or promotions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Young Consumers: Insight and Ideas for Responsible Marketers Emerald Publishing

Children and advertising in Italy

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1747-3616
DOI
10.1108/17473610410814364
Publisher site
See Article on Publisher Site

Abstract

Outlines the legislation in Italy covering advertising to children, who are regarded as the most vulnerable among consumers. Relates Italy’s legislative policy to its membership of the European Union and therefore to Community law. Describes the self‐regulation regime as administered by the Institute for Advertising Self‐Regulation, and the general principles of child protection with regard to safety, children’s lack of experience, and the natural feelings of adults to adolescents and children. Moves on to specific areas such as cigarettes, alcohol, pharmaceuticals, toys, electronic media, radio and TV, and the Internet; children under 14 must not be used in TV commercials or promotions.

Journal

Young Consumers: Insight and Ideas for Responsible Marketers – Emerald Publishing

Published: Sep 1, 2004

Keywords: Regulation; Law; Children (age groups); Advertising; Italy

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