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/lp/emerald-publishing/chief-technology-officer-cto-decisions-to-dare-for-corporate-country-pMpje8K7IA
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2002 MCB UP Ltd. All rights reserved.
- ISSN
- 1355-5855
- DOI
- 10.1108/13555850210764963
- Publisher site
- See Article on Publisher Site
Abstract
Develops an original 12‐step management of technology protocol and applies it to 51 applications which range from Du Pont’s failure in Nylon to the Single Online Trade Exchange for Auto Parts procurement by GM, Ford, Daimler‐Chrysler and Renault‐Nissan. Provides many case studies with regards to the adoption of technology and describes seven chief technology officer characteristics. Discusses common errors when companies invest in technology and considers the probabilities of success. Provides 175 questions and answers to reinforce the concepts introduced. States that this substantial journal is aimed primarily at the present and potential chief technology officer to assist their survival and success in national and international markets.
Journal
Asia Pacific Journal of Marketing and Logistics – Emerald Publishing
Published: Jun 1, 2002
Keywords: Technology change; Strategy; Chief executives; Technologists; Model