Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Characteristics, preferences and motivation of avid non-fiction readers

Characteristics, preferences and motivation of avid non-fiction readers PurposeThis paper aims to provide insights into the characteristics of avid non-fiction book readers, exploring their typical demographic characteristics in relation to reading volume and frequency. It also investigates their comparative library usage in relation to avid fiction readers, as well as their motivation to read, and barriers to reading. Findings from the subset of self-identified avid non-fiction readers from the 2015 International Study of Avid Book Readers are interrogated to provide insights into this under-researched group.Design/methodology/approachThe authors have used a single-stage mixed-methods approach, using data from both qualitative and quantitative items in an international survey.FindingsThe quantitative data analysis of this study suggests that avid non-fiction book readers were more likely to be men and older than avid fiction readers, and that they also tended to read less frequently, though avid non-fiction readers tended to read a greater volume of books. Avid fiction readers reported greater library usage, and thus unsurprisingly were found to have a greater borrowing tendency than non-fiction readers. Our qualitative findings around reading motivation identified a range of recurrent themes. The authors also found three key barriers to reading: time, book access and concentration.Originality/valueThe findings of this study provide unique insights into the characteristics, preferences and motivation of avid non-fiction readers, with the relationship between pleasure and the reading of non-fiction of particular interest. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Collection Building Emerald Publishing

Characteristics, preferences and motivation of avid non-fiction readers

Merga, Margaret Kristin; Mat Roni, Saiyidi
Collection Building , Volume 37 (2): 10 – Apr 3, 2018
Download PDF
10 pages

Loading next page...
 
/lp/emerald-publishing/characteristics-preferences-and-motivation-of-avid-non-fiction-readers-udKlc6qFAa
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0160-4953
DOI
10.1108/CC-05-2017-0019
Publisher site
See Article on Publisher Site

Abstract

PurposeThis paper aims to provide insights into the characteristics of avid non-fiction book readers, exploring their typical demographic characteristics in relation to reading volume and frequency. It also investigates their comparative library usage in relation to avid fiction readers, as well as their motivation to read, and barriers to reading. Findings from the subset of self-identified avid non-fiction readers from the 2015 International Study of Avid Book Readers are interrogated to provide insights into this under-researched group.Design/methodology/approachThe authors have used a single-stage mixed-methods approach, using data from both qualitative and quantitative items in an international survey.FindingsThe quantitative data analysis of this study suggests that avid non-fiction book readers were more likely to be men and older than avid fiction readers, and that they also tended to read less frequently, though avid non-fiction readers tended to read a greater volume of books. Avid fiction readers reported greater library usage, and thus unsurprisingly were found to have a greater borrowing tendency than non-fiction readers. Our qualitative findings around reading motivation identified a range of recurrent themes. The authors also found three key barriers to reading: time, book access and concentration.Originality/valueThe findings of this study provide unique insights into the characteristics, preferences and motivation of avid non-fiction readers, with the relationship between pleasure and the reading of non-fiction of particular interest.

Journal

Collection Building – Emerald Publishing

Published: Apr 3, 2018

There are no references for this article.