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Changing strategic behaviour in European telecommunications: the experience of Colt

Changing strategic behaviour in European telecommunications: the experience of Colt This article explores the change in strategic behaviour of telecommunication operators since the mid‐1990s. It notes how the balance of power has shifted back to incumbent operators as a result of a combined flight to quality and profitability by users and investors respectively. These changes in the commercial environment are explored through the strategic changes undertaken at Colt Telecom, notably as it has moved from an offensive to a defensive position in the market place. The article concludes by examining the likely future options for Colt in the light of a protracted glut of capacity within the European telecommunications system. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png info Emerald Publishing

Changing strategic behaviour in European telecommunications: the experience of Colt

Colin Turner
info , Volume 6 (4): 9 – Aug 1, 2004
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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1463-6697
DOI
10.1108/14636690410555654
Publisher site
See Article on Publisher Site

Abstract

This article explores the change in strategic behaviour of telecommunication operators since the mid‐1990s. It notes how the balance of power has shifted back to incumbent operators as a result of a combined flight to quality and profitability by users and investors respectively. These changes in the commercial environment are explored through the strategic changes undertaken at Colt Telecom, notably as it has moved from an offensive to a defensive position in the market place. The article concludes by examining the likely future options for Colt in the light of a protracted glut of capacity within the European telecommunications system.

Journal

info – Emerald Publishing

Published: Aug 1, 2004

Keywords: Competitive strategy; Telecommunications; Europe

References

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