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References (5)
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David Rados (1981)
Marketing for non-profit organizations -
B. Cronin (1984)
The Marketing of Public Library Services in the United Kingdom — The Rationale for a Marketing ApproachEuropean Journal of Marketing, 18
-
M. Evans (1991)
Environmental factors and strategies for managing change in UK public libraries, 3
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W. Wright
Lending Libraries and Board SchoolsLibrary
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Henry Mintzberg, J. Waters (1985)
Of strategies, deliberate and emergentStrategic Management Journal, 6
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0143-5124
- DOI
- 10.1108/01435129210013305
- Publisher site
- See Article on Publisher Site
Abstract
Describes historical development of the School Library Services inEngland and Wales prior to discussing responses to the Education ReformAct 1988. In a more businessoriented culture and concerned with thesurvival of their services, managers are seeking to innovate and tointroduce strategic planning and marketing practices. Discusses a surveyof the particular responses of a number of local authorities.
Journal
Library Management – Emerald Publishing
Published: Mar 1, 1992