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David Rados (1981)
Marketing for non-profit organizations
B. Cronin (1984)
The Marketing of Public Library Services in the United Kingdom — The Rationale for a Marketing ApproachEuropean Journal of Marketing, 18
M. Evans (1991)
Environmental factors and strategies for managing change in UK public libraries, 3
W. Wright
Lending Libraries and Board SchoolsLibrary
Henry Mintzberg, J. Waters (1985)
Of strategies, deliberate and emergentStrategic Management Journal, 6
Describes historical development of the School Library Services inEngland and Wales prior to discussing responses to the Education ReformAct 1988. In a more businessoriented culture and concerned with thesurvival of their services, managers are seeking to innovate and tointroduce strategic planning and marketing practices. Discusses a surveyof the particular responses of a number of local authorities.
Library Management – Emerald Publishing
Published: Mar 1, 1992
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