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Champagnes Sparkling Success

Champagnes Sparkling Success Examination of the process of champagne is explored. Itsdistinctive competences le terroir, mthodechampenoise, appellation dorigine and its sustainablecompetitive advantages supreme product quality and brandnameare discussed. Its marketing success is an example to marketersof other wine products clear positioning, quality, signallingand brand defence simple, yet very poignant. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Champagnes Sparkling Success

International Marketing Review , Volume 8 (4) – Apr 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-1335
DOI
10.1108/EUM0000000001539
Publisher site
See Article on Publisher Site

Abstract

Examination of the process of champagne is explored. Itsdistinctive competences le terroir, mthodechampenoise, appellation dorigine and its sustainablecompetitive advantages supreme product quality and brandnameare discussed. Its marketing success is an example to marketersof other wine products clear positioning, quality, signallingand brand defence simple, yet very poignant.

Journal

International Marketing ReviewEmerald Publishing

Published: Apr 1, 1991

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