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Champagne Campaign

Champagne Campaign From the early 1900's the French champagne industry has been ruthless in its political and legal battles to protect the name of champagne whether from usurpation by foreign wine producers or from makers of nonwine products www.champagnemagic.com. In 2003 a new weapon was added to the armoury. A consumer advertising campaign incorporating five book mark sized teasers have posed such questions as Washington apples from Nevada and Alaska salmon from Florida The questions are answered in full page adverts which explain why champagne can only come from Champagne www.champagne.fr. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

Champagne Campaign

Wilson, Ian
International Journal of Wine Marketing , Volume 17 (2): 6 – Feb 1, 2005
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008791
Publisher site
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Abstract

From the early 1900's the French champagne industry has been ruthless in its political and legal battles to protect the name of champagne whether from usurpation by foreign wine producers or from makers of nonwine products www.champagnemagic.com. In 2003 a new weapon was added to the armoury. A consumer advertising campaign incorporating five book mark sized teasers have posed such questions as Washington apples from Nevada and Alaska salmon from Florida The questions are answered in full page adverts which explain why champagne can only come from Champagne www.champagne.fr.

Journal

International Journal of Wine Marketing – Emerald Publishing

Published: Feb 1, 2005

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