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Catering to cultures: the customer is often right

Catering to cultures: the customer is often right Looks at cultural divides — such as where the French take their dogs with them to restaurants, dining at the table with their owners and in some Asian countries where dogs are the dinner! Highlights, in a box, 6 guidelines for offerings across cultural divides. Recounts, in another box, Euro Disney's wrong choice of a spot 20 miles from Paris instead of a site in sunny Spain! http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Catering to cultures: the customer is often right

Gould, B
The Antidote , Volume 3 (5): 2 – Aug 1, 1998
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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006575
Publisher site
See Article on Publisher Site

Abstract

Looks at cultural divides — such as where the French take their dogs with them to restaurants, dining at the table with their owners and in some Asian countries where dogs are the dinner! Highlights, in a box, 6 guidelines for offerings across cultural divides. Recounts, in another box, Euro Disney's wrong choice of a spot 20 miles from Paris instead of a site in sunny Spain!

Journal

The Antidote – Emerald Publishing

Published: Aug 1, 1998

Keywords: National cultures; Cultural synergy; Standards

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