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CASH AND CARRY CUSTOMERS SHOPPING HABITS AND SUPPLIER CHOICE CRITERIA

CASH AND CARRY CUSTOMERS SHOPPING HABITS AND SUPPLIER CHOICE CRITERIA The number of cash and carry stores has grown significantly in theUK in recent years. This article presents the results of a survey whichwas conducted to investigate the shopping habits of customers of suchstores, the criteria they use in selecting a store and the relativeimportance of those criteria. Also examined are the similarities anddifferences between the traditional customers, namely grocers, and thegrowing segments of caterers and publicans. The findings of the surveyhave clear implications for cash and carry businesses in respect oftheir marketing activities in this increasingly competitive sector. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

CASH AND CARRY CUSTOMERS SHOPPING HABITS AND SUPPLIER CHOICE CRITERIA

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-0552
DOI
10.1108/EUM0000000002948
Publisher site
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Abstract

The number of cash and carry stores has grown significantly in theUK in recent years. This article presents the results of a survey whichwas conducted to investigate the shopping habits of customers of suchstores, the criteria they use in selecting a store and the relativeimportance of those criteria. Also examined are the similarities anddifferences between the traditional customers, namely grocers, and thegrowing segments of caterers and publicans. The findings of the surveyhave clear implications for cash and carry businesses in respect oftheir marketing activities in this increasingly competitive sector.

Journal

International Journal of Retail & Distribution Management – Emerald Publishing

Published: May 1, 1991

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