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/lp/emerald-publishing/case-study-outsourcing-enables-american-startup-to-enter-japanese-aA604Hbb0F
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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1087-8572
- DOI
- 10.1108/10878570410568901
- Publisher site
- See Article on Publisher Site
Abstract
American business models have been used as levers to open many industries in Japan to participation by foreign firms, from toy retailing to fast food restaurants and from consumer banking to direct selling of computers. This case describes the efforts of All Nations Society to apply an American approach to outsourcing, pricing, and service bundling in the very traditional industry of funeral services so as to create a competitive advantage for itself against companies that practice opaque pricing and have high overheads.
Journal
Strategy & Leadership – Emerald Publishing
Published: Dec 1, 2004
Keywords: Outsourcing; Japan; United States of America; Corporate strategy; Service industries