The mobilityleaders programme is a key strategic initiative, launched by BT in November 1998. One of the main aims of the programme is to facilitate the creation and exchange of knowledge between BT's joint ventures with mobile operating licences and a number of key suppliers. At the heart of the mobilityleaders programme is a Webbased interactive network. Members of the mobilityleaders programme have access to a large range of resources via the website. In addition, the mobilityleaders programme organises facetoface meetings and workshops between representatives of the member companies. This paper outlines the key aspects of the overall mobilityleaders programme from its inception through its first year of operation. It describes many of the practical issues that need to be considered in the creation of a successful crosscultural, intercompany knowledgesharing programme.
Journal of Communication Management – Emerald Publishing
Published: Mar 1, 2000
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