Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Can technology readiness predict farmers’ adoption intention of the e-AgriFinance app?

Can technology readiness predict farmers’ adoption intention of the e-AgriFinance app? This research aims to examine the effect of the two dimensions of technology readiness – motivator and inhibitor on behavioural intention to adopt a mobile agricultural finance app called e-AgriFinance app among the farmers in Sarawak, Malaysia.Design/methodology/approachData were collected from 337 farmers who cultivated the 4 major crops in Sarawak – oil palm, rubber, cocoa and pepper using a face-to-face questionnaire survey. Collected data were analysed using partial least squares structural equation modelling with R plspm package.FindingsThe research found that both motivator and inhibitor dimensions of technology readiness predicted the farmers’ behavioural intention to adopt the e-AgriFinance app, with the former had a relatively stronger positive effect and the latter had a relatively weaker negative effect.Research limitations/implicationsThis research was conducted in the context of rural farmers in an emerging economy. As such, modern farmers in developed countries may have different adoption behaviour of mobile agricultural finance app. The data were collected from farmers of the four major crops – oil palm, rubber, cocoa and pepper, and thus it may not be representative of the whole population of farmers in Sarawak.Originality/valueThis research served as one of the few studies that focused on the relationship between technology readiness and mobile app adoption among farmers from the perspective of an emerging economy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Agribusiness in Developing and Emerging Economies Emerald Publishing

Can technology readiness predict farmers’ adoption intention of the e-AgriFinance app?

Loading next page...
 
/lp/emerald-publishing/can-technology-readiness-predict-farmers-adoption-intention-of-the-e-so3B2qRkJM

References (49)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
2044-0839
DOI
10.1108/jadee-04-2021-0090
Publisher site
See Article on Publisher Site

Abstract

This research aims to examine the effect of the two dimensions of technology readiness – motivator and inhibitor on behavioural intention to adopt a mobile agricultural finance app called e-AgriFinance app among the farmers in Sarawak, Malaysia.Design/methodology/approachData were collected from 337 farmers who cultivated the 4 major crops in Sarawak – oil palm, rubber, cocoa and pepper using a face-to-face questionnaire survey. Collected data were analysed using partial least squares structural equation modelling with R plspm package.FindingsThe research found that both motivator and inhibitor dimensions of technology readiness predicted the farmers’ behavioural intention to adopt the e-AgriFinance app, with the former had a relatively stronger positive effect and the latter had a relatively weaker negative effect.Research limitations/implicationsThis research was conducted in the context of rural farmers in an emerging economy. As such, modern farmers in developed countries may have different adoption behaviour of mobile agricultural finance app. The data were collected from farmers of the four major crops – oil palm, rubber, cocoa and pepper, and thus it may not be representative of the whole population of farmers in Sarawak.Originality/valueThis research served as one of the few studies that focused on the relationship between technology readiness and mobile app adoption among farmers from the perspective of an emerging economy.

Journal

Journal of Agribusiness in Developing and Emerging EconomiesEmerald Publishing

Published: Jan 20, 2023

Keywords: Technology readiness; Behavioral intention; Mobile agricultural finance app; Farmers; Sarawak

There are no references for this article.