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Buyer‐supplier relationships in the UK fresh produce industry

Buyer‐supplier relationships in the UK fresh produce industry Examines the dynamic changes that have occurred in the provision of fresh fruit and vegetables to the multiple retail sector in the UK over the last ten years. Supported by both conceptual development and empirical evidence, examines the nature, perceptions and evidence for managed portfolios of relationships that exist between a selection of suppliers and representatives from the major UK multiple retail chains. Recommendations are made to suppliers in managing their retail relationships for long-term growth and security. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Buyer‐supplier relationships in the UK fresh produce industry

British Food Journal , Volume 102 (1): 12 – Feb 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0007-070X
DOI
10.1108/00070700010310605
Publisher site
See Article on Publisher Site

Abstract

Examines the dynamic changes that have occurred in the provision of fresh fruit and vegetables to the multiple retail sector in the UK over the last ten years. Supported by both conceptual development and empirical evidence, examines the nature, perceptions and evidence for managed portfolios of relationships that exist between a selection of suppliers and representatives from the major UK multiple retail chains. Recommendations are made to suppliers in managing their retail relationships for long-term growth and security.

Journal

British Food JournalEmerald Publishing

Published: Feb 1, 2000

Keywords: Vegetables; Relationship marketing; Multiple retailers

References