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Business Model Innovation The Strategy of Business Breakthroughs

Business Model Innovation The Strategy of Business Breakthroughs While a commonly-held mental image suggests that big corporations live very long lives, the reverse is actually true quite often, and the lifespan of companies is decreasing as the rate of change increases. The situation of accelerating change places ever greater challenges before each and every company, and while innovation is obviously a response to this dilemma, it turns out that not all types of innovation are equally valuable. Business model innovation, the subject of this paper, has proven to a tremendous source of competitive advantage. This paper examines many dimensions of business model innovation, focusing particularly on the relationship between a company and its customers, and the methods that companies use to grasp the bigger picture, or whole system perspective, that enables them to understand how their enterprise relates to the larger industry and broader economy in which it operates. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Innovation Science Emerald Publishing

Business Model Innovation The Strategy of Business Breakthroughs

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1757-2223
DOI
10.1260/1757-2223.1.4.191
Publisher site
See Article on Publisher Site

Abstract

While a commonly-held mental image suggests that big corporations live very long lives, the reverse is actually true quite often, and the lifespan of companies is decreasing as the rate of change increases. The situation of accelerating change places ever greater challenges before each and every company, and while innovation is obviously a response to this dilemma, it turns out that not all types of innovation are equally valuable. Business model innovation, the subject of this paper, has proven to a tremendous source of competitive advantage. This paper examines many dimensions of business model innovation, focusing particularly on the relationship between a company and its customers, and the methods that companies use to grasp the bigger picture, or whole system perspective, that enables them to understand how their enterprise relates to the larger industry and broader economy in which it operates.

Journal

International Journal of Innovation ScienceEmerald Publishing

Published: Dec 1, 2009

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