Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

Business model innovation: it's not just about technology anymore

Business model innovation: it's not just about technology anymore Purpose – To innovate the company business model, executives must first understand what it is, and then examine what paths exist for them to improve on it. This article aims to examine this issue. Design/methodology/approach – The article provides a practical definition of business models and offers a Business Model Framework (BMF) that illuminates the opportunities for business model innovation. Findings – The article finds that BMF sequences possible business models from very basic (and not very valuable) models to far more advanced (and very valuable) models. Using the BMF, companies can assess where their current business model stands in relation to its potential and then define appropriate next steps for the further advancement of it. Practical implications – An organization must give a senior manager the resources and authority to define and launch business‐model experiments. Originality/value – The article provides a cogent model for assessing the potential for new business model innovation, a framework for carrying it out and a management plan for decision making. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategy & Leadership Emerald Publishing

Business model innovation: it's not just about technology anymore

Strategy & Leadership , Volume 35 (6): 6 – Nov 13, 2007

Loading next page...
 
/lp/emerald-publishing/business-model-innovation-it-s-not-just-about-technology-anymore-8n3TWW09mD
Publisher
Emerald Publishing
Copyright
Copyright © 2007 Emerald Group Publishing Limited. All rights reserved.
ISSN
1087-8572
DOI
10.1108/10878570710833714
Publisher site
See Article on Publisher Site

Abstract

Purpose – To innovate the company business model, executives must first understand what it is, and then examine what paths exist for them to improve on it. This article aims to examine this issue. Design/methodology/approach – The article provides a practical definition of business models and offers a Business Model Framework (BMF) that illuminates the opportunities for business model innovation. Findings – The article finds that BMF sequences possible business models from very basic (and not very valuable) models to far more advanced (and very valuable) models. Using the BMF, companies can assess where their current business model stands in relation to its potential and then define appropriate next steps for the further advancement of it. Practical implications – An organization must give a senior manager the resources and authority to define and launch business‐model experiments. Originality/value – The article provides a cogent model for assessing the potential for new business model innovation, a framework for carrying it out and a management plan for decision making.

Journal

Strategy & LeadershipEmerald Publishing

Published: Nov 13, 2007

Keywords: Business performance; Innovation; Value analysis; Competitive strategy

There are no references for this article.