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Business Intelligence

Business Intelligence Consider this scenario A company's vice president for R&D had just given an exciting talk on what the firm believed would be the next major technological innovation in its businessone that would establish the company as the industry's technological leader and lay the groundwork for a marketing plan to introduce a new system based on that technology next year. But during a Q&A session, a manager from the Far East commented that his firm had also investigated such an approach and had found that the technology could be produced. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Business Intelligence

Herring, Jan P.
Journal of Business Strategy , Volume 14 (3): 3 – Mar 1, 1993
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039552
Publisher site
See Article on Publisher Site

Abstract

Consider this scenario A company's vice president for R&D had just given an exciting talk on what the firm believed would be the next major technological innovation in its businessone that would establish the company as the industry's technological leader and lay the groundwork for a marketing plan to introduce a new system based on that technology next year. But during a Q&A session, a manager from the Far East commented that his firm had also investigated such an approach and had found that the technology could be produced.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Mar 1, 1993

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