Business innovation through customer‐value creation Case study of a virtual education business in Japan

Business innovation through customer‐value creation Case study of a virtual education business... For the various cyber businesses of the future based on the Internet, multimedia and other new electronic fields, business organization styles, management methods and the distribution of management resources must be re‐structured to accommodate the transformation of the business environment. This article examines the case of a virtual education business in Japan, which has recently been garnering attention as a knowledge‐based business that utilizes multimedia, networks, etc. It considers how Nippon Telegraph and Telephone Corporation, Japan’s largest telecommunications carrier, created business communities based on strategic partnerships with various customers, and how then, through customer value creation‐model businesses based on knowledge innovation within these communities, it created a new virtual education business. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Management Development Emerald Publishing

Business innovation through customer‐value creation Case study of a virtual education business in Japan

Journal of Management Development, Volume 19 (1): 22 – Feb 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0262-1711
DOI
10.1108/02621710010308153
Publisher site
See Article on Publisher Site

Abstract

For the various cyber businesses of the future based on the Internet, multimedia and other new electronic fields, business organization styles, management methods and the distribution of management resources must be re‐structured to accommodate the transformation of the business environment. This article examines the case of a virtual education business in Japan, which has recently been garnering attention as a knowledge‐based business that utilizes multimedia, networks, etc. It considers how Nippon Telegraph and Telephone Corporation, Japan’s largest telecommunications carrier, created business communities based on strategic partnerships with various customers, and how then, through customer value creation‐model businesses based on knowledge innovation within these communities, it created a new virtual education business.

Journal

Journal of Management DevelopmentEmerald Publishing

Published: Feb 1, 2000

Keywords: Education; Organizations; Core competences; Business; Innovation; Leadership

References

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