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Strategic commentary Business excellence in the digital era: a socio-technical perspective Yogesh Dattatray Brahmankar and Madhura Manish Bedarkar digital businesses, and the following Introduction Yogesh Dattatray Brahmankar and are critical aspects to achieve it: Madhura Manish Bedarkar are both Today’s digital business era is powered Quality of product/service:Itis based at the Symbiosis Institute of by self-service technologies and represented through flawless Business Management Pune, Pune, innovative business models. Its design of products or services India. competitive dynamics are based on focusing on customer service excellence, evolving from an experience. organization’s service strategy and service performance. Though Flexibility: It refers to flexibility of technology has been the major enabler operations, access to services for today’s digital business models such through multiple channels and a as makemytrip.com, Ola, Uber, hotels. variety of products. com, zomato (Indian food delivery Cost: It means providing optimum channel and restaurant rating value at the lowest cost. Also, as company) the key for sustainable competition is driven by cost, it is competitive advantage is retaining pertinent for businesses to find customer satisfaction through service newer ways of cost optimization excellence. Most of the digital business with no compromise in the value models which are serving customers
Strategic HR Review – Emerald Publishing
Published: Jun 21, 2019
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