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Business distance and global retailing: a model for analysis of key success/failure factors

Business distance and global retailing: a model for analysis of key success/failure factors Proposes a preliminary model of analysis of the key success and failure factors in retail internationalization. Indicates that a business distance between the domestic and target markets is creating a “prism effect” on the original competitive advantages. Gives the examples of the internationalization of French hypermarket in the USA (failure) and in Asia (success) as illustrations. Outlines future research directions and managerial implications. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Business distance and global retailing: a model for analysis of key success/failure factors

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References (19)

Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
0959-0552
DOI
10.1108/09590559610131709
Publisher site
See Article on Publisher Site

Abstract

Proposes a preliminary model of analysis of the key success and failure factors in retail internationalization. Indicates that a business distance between the domestic and target markets is creating a “prism effect” on the original competitive advantages. Gives the examples of the internationalization of French hypermarket in the USA (failure) and in Asia (success) as illustrations. Outlines future research directions and managerial implications.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Dec 1, 1996

Keywords: Company failures; Models; Retailing; Success

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