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Proposes a preliminary model of analysis of the key success and failure factors in retail internationalization. Indicates that a business distance between the domestic and target markets is creating a “prism effect” on the original competitive advantages. Gives the examples of the internationalization of French hypermarket in the USA (failure) and in Asia (success) as illustrations. Outlines future research directions and managerial implications.
International Journal of Retail & Distribution Management – Emerald Publishing
Published: Dec 1, 1996
Keywords: Company failures; Models; Retailing; Success
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