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Business creativity: an art with discipline

Business creativity: an art with discipline Discusses creativity and how it is hard work even for the best creatives. Aligns it with the jazz term ‘jam’ in that it means taking theme, question, notion, whim, idea and pass it around to get the full picture. States creativity is the entire process by which ideas are generated, developed and transformed into value. Encourages managers to turn creativity outcomes into something that people can turn into results. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Business creativity: an art with discipline

Kippenberger, T
The Antidote , Volume 2 (2): 2 – Apr 1, 1997
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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006410
Publisher site
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Abstract

Discusses creativity and how it is hard work even for the best creatives. Aligns it with the jazz term ‘jam’ in that it means taking theme, question, notion, whim, idea and pass it around to get the full picture. States creativity is the entire process by which ideas are generated, developed and transformed into value. Encourages managers to turn creativity outcomes into something that people can turn into results.

Journal

The Antidote – Emerald Publishing

Published: Apr 1, 1997

Keywords: Creativity; Management techniques; Business education

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