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Building resilience capabilities at “Big Brown Box, Inc.”

Building resilience capabilities at “Big Brown Box, Inc.” Purpose – This paper aims to contend that to achieve the resilience needed to thrive long‐term in a dynamic, highly competitive marketplace companies need to commit to continual customer‐focused agility training. Design/methodology/approach – The paper uses “Big Brown Box Inc.”, which is a disguised case about a real company's practices and experiences. Findings – The paper reveals that training for resilience involves mastering three strategic management practices: cultivating foresight, rehearsing non‐routine behaviors and building an experimentation‐oriented community. Practical implications – The takeaway from the Big Brown Box Inc. example is that all companies need to continually exercise their operational resilience to prepare for setbacks and the maneuvers of rivals. Originality/value – The paper reveals that the rehearsing and training exercises needed to develop resilience will help an organization learn how to proactively engage in exploration and experimentation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategy & Leadership Emerald Publishing

Building resilience capabilities at “Big Brown Box, Inc.”

Strategy & Leadership , Volume 40 (4): 3 – Jun 29, 2012

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Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
1087-8572
DOI
10.1108/10878571211242948
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to contend that to achieve the resilience needed to thrive long‐term in a dynamic, highly competitive marketplace companies need to commit to continual customer‐focused agility training. Design/methodology/approach – The paper uses “Big Brown Box Inc.”, which is a disguised case about a real company's practices and experiences. Findings – The paper reveals that training for resilience involves mastering three strategic management practices: cultivating foresight, rehearsing non‐routine behaviors and building an experimentation‐oriented community. Practical implications – The takeaway from the Big Brown Box Inc. example is that all companies need to continually exercise their operational resilience to prepare for setbacks and the maneuvers of rivals. Originality/value – The paper reveals that the rehearsing and training exercises needed to develop resilience will help an organization learn how to proactively engage in exploration and experimentation.

Journal

Strategy & LeadershipEmerald Publishing

Published: Jun 29, 2012

Keywords: Resilience capabilities; Strategic resilience; Cultivating foresight; Rehearsing non‐routine behaviors; Building an experimentation‐oriented community; Continuous experimentation; Operational resilience; Competitive threats; Forecasting; Corporate strategy

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