Building mountains in a flat landscape: investor relations in the post‐Enron era

Building mountains in a flat landscape: investor relations in the post‐Enron era In the post‐Enron era, investor relations vaults to the top of the corporate agenda, as companies must begin to rebuild investor confidence. While companies sift through the many questions investors are raising and the numerous proposals for change, proactive companies have the chance to distinguish themselves and create a competitive advantage. As the marketplace calls for faster, more transparent, more‐easily‐understandable financial data, the same investors punishing companies may well reward those that provide innovative answers to their needs. How did things get so bad? In response to a turbulent, hyper‐sensitive stock market, what are companies doing to restore confidence? What are the take‐away lessons for investor relations? http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Corporate Communications: An International Journal Emerald Publishing

Building mountains in a flat landscape: investor relations in the post‐Enron era

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Publisher
Emerald Publishing
Copyright
Copyright © 2002 MCB UP Ltd. All rights reserved.
ISSN
1356-3289
DOI
10.1108/13563280210449787
Publisher site
See Article on Publisher Site

Abstract

In the post‐Enron era, investor relations vaults to the top of the corporate agenda, as companies must begin to rebuild investor confidence. While companies sift through the many questions investors are raising and the numerous proposals for change, proactive companies have the chance to distinguish themselves and create a competitive advantage. As the marketplace calls for faster, more transparent, more‐easily‐understandable financial data, the same investors punishing companies may well reward those that provide innovative answers to their needs. How did things get so bad? In response to a turbulent, hyper‐sensitive stock market, what are companies doing to restore confidence? What are the take‐away lessons for investor relations?

Journal

Corporate Communications: An International JournalEmerald Publishing

Published: Dec 1, 2002

Keywords: Investor relations; Improvement; Competitive advantage

References

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