Building an academic library fundraising program “from scratch”

Building an academic library fundraising program “from scratch” Purpose – The purpose of this review is to advocate for establishing development programs founded on clear goals and priorities tied to strategic planning and resulting in compelling cases for support. Design/methodology/approach – Five recent authors' perspectives cover hiring a professional development officer, a team strategy including fostering a synergistic relationship with development staff, and building a donor base prior to successful fundraising rooted in customer service, outreach and marketing. Findings – Public university libraries without development programs should attempt to start such programs. Library deans should expect to be more involved in advocacy and fundraising, and to develop the necessary skills. Staff should understand it as intrinsic to the library environment. There will be a continuing demand for fundraising professionals in libraries. Originality/value – Libraries that have not previously established their own fundraising programs will minimize their disadvantages in competing for donors and alternative funding with institutions that have by beginning programs prior to a sustained economic recovery. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Bottom Line: Managing Library Finances Emerald Publishing

Building an academic library fundraising program “from scratch”

The Bottom Line: Managing Library Finances, Volume 23 (2): 4 – Aug 24, 2010

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Publisher
Emerald Publishing
Copyright
Copyright © 2010 Emerald Group Publishing Limited. All rights reserved.
ISSN
0888-045X
DOI
10.1108/08880451011073518
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this review is to advocate for establishing development programs founded on clear goals and priorities tied to strategic planning and resulting in compelling cases for support. Design/methodology/approach – Five recent authors' perspectives cover hiring a professional development officer, a team strategy including fostering a synergistic relationship with development staff, and building a donor base prior to successful fundraising rooted in customer service, outreach and marketing. Findings – Public university libraries without development programs should attempt to start such programs. Library deans should expect to be more involved in advocacy and fundraising, and to develop the necessary skills. Staff should understand it as intrinsic to the library environment. There will be a continuing demand for fundraising professionals in libraries. Originality/value – Libraries that have not previously established their own fundraising programs will minimize their disadvantages in competing for donors and alternative funding with institutions that have by beginning programs prior to a sustained economic recovery.

Journal

The Bottom Line: Managing Library FinancesEmerald Publishing

Published: Aug 24, 2010

Keywords: Advocacy; Fundraising; Academic libraries

References

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