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Building Alliances to Penetrate European Markets

Building Alliances to Penetrate European Markets Cooperative efforts, such as strategic alliances and joint ventures, are two of the most rapid and least costly methods for U.S. firms to gain a foothold in Europe. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Building Alliances to Penetrate European Markets

Porter Lynch, Robert
Journal of Business Strategy , Volume 11 (2): 5 – Feb 1, 1990
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039354
Publisher site
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Abstract

Cooperative efforts, such as strategic alliances and joint ventures, are two of the most rapid and least costly methods for U.S. firms to gain a foothold in Europe.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1990

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