Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Building a personal brand through social networking

Building a personal brand through social networking Purpose – The “digital divide” between the “haves” and the “have nots” in the developed world is now less about access to the web than it is about understanding how to actively participate in the networked society. The paper shows how people with the skills, time and confidence to navigate and manage the online chaos will gain access to new career opportunities, find audiences for their work and enrich the lives of others. Those without such initiative risk being marginalized or left behind. Design – This work draws upon the results of an ongoing research project which is investigating the use of new technologies by entrepreneurs and small businesses in the South East of England. Findings – The paper demonstrates how various online services such as blogging and social networking can be harnessed to develop and enhance a personal brand. Practical implications – Finding a job and managing career progression increasingly involves understanding how today's networks work and how to deploy them effectively to build a personal brand, both online and offline. Originality/value – The paper provides practical guidance on building a personal brand for business or career development, based on lessons learned from “early adopters” in the field. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Building a personal brand through social networking

Lisa Harris; Alan Rae
Journal of Business Strategy , Volume 32 (5): 8 – Sep 6, 2011
Download PDF
8 pages

Loading next page...
 
/lp/emerald-publishing/building-a-personal-brand-through-social-networking-mwp22lGegT

References (8)

Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0275-6668
DOI
10.1108/02756661111165435
Publisher site
See Article on Publisher Site

Abstract

Purpose – The “digital divide” between the “haves” and the “have nots” in the developed world is now less about access to the web than it is about understanding how to actively participate in the networked society. The paper shows how people with the skills, time and confidence to navigate and manage the online chaos will gain access to new career opportunities, find audiences for their work and enrich the lives of others. Those without such initiative risk being marginalized or left behind. Design – This work draws upon the results of an ongoing research project which is investigating the use of new technologies by entrepreneurs and small businesses in the South East of England. Findings – The paper demonstrates how various online services such as blogging and social networking can be harnessed to develop and enhance a personal brand. Practical implications – Finding a job and managing career progression increasingly involves understanding how today's networks work and how to deploy them effectively to build a personal brand, both online and offline. Originality/value – The paper provides practical guidance on building a personal brand for business or career development, based on lessons learned from “early adopters” in the field.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Sep 6, 2011

Keywords: Personal branding; Early adopters; Online communities; Small enterprises; Social networks; Generation Y

There are no references for this article.