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Brunello di Montalcino: how a typical wine could revive a poor country‐village

Brunello di Montalcino: how a typical wine could revive a poor country‐village None of the numerous food products that comprise the Italian food tradition can boast of business revitalisation as much as that which involved the wine industry in Italy and in the rest of the world in the last decade. This is not the appropriate moment to consider the reasons for this change, nor is it the right place to compare the industrial situations of that time with those present today. Rapidly covering the field of the extensive history of the wine business, it is sufficient to cite certain simplified facts in order to show how the end user of the product – the consumer – has dramatically changed his consumption history, which initiated the process of regeneration of the business, a process never before seen, in the world of agricultural industries. The companies in the vine‐growing and wine‐making business have been both the driving force and the beneficiaries of this state of affairs. Indeed, to have a clearer picture, a hypothetical external person, observing the wine business panorama today, would notice clear features and company models, that are unrelated to the historical past of the industry. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Brunello di Montalcino: how a typical wine could revive a poor country‐village

British Food Journal , Volume 106 (10/11): 12 – Oct 1, 2004

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References (9)

Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0007-070X
DOI
10.1108/00070700410561379
Publisher site
See Article on Publisher Site

Abstract

None of the numerous food products that comprise the Italian food tradition can boast of business revitalisation as much as that which involved the wine industry in Italy and in the rest of the world in the last decade. This is not the appropriate moment to consider the reasons for this change, nor is it the right place to compare the industrial situations of that time with those present today. Rapidly covering the field of the extensive history of the wine business, it is sufficient to cite certain simplified facts in order to show how the end user of the product – the consumer – has dramatically changed his consumption history, which initiated the process of regeneration of the business, a process never before seen, in the world of agricultural industries. The companies in the vine‐growing and wine‐making business have been both the driving force and the beneficiaries of this state of affairs. Indeed, to have a clearer picture, a hypothetical external person, observing the wine business panorama today, would notice clear features and company models, that are unrelated to the historical past of the industry.

Journal

British Food JournalEmerald Publishing

Published: Oct 1, 2004

Keywords: Wines; Winemaking; Italy; Regional marketing; International marketing

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