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Broaden the Search for Clues to Product Commercialization

Broaden the Search for Clues to Product Commercialization The perspective and experience of various industry experts outside an organization can often prove valuable to verify, qualify, or kill new product concepts. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Broaden the Search for Clues to Product Commercialization

Buggie, Frederick D.
Journal of Business Strategy , Volume 10 (6): 4 – Jun 1, 1989
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039334
Publisher site
See Article on Publisher Site

Abstract

The perspective and experience of various industry experts outside an organization can often prove valuable to verify, qualify, or kill new product concepts.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Jun 1, 1989

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