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Broadcasting commercial advertising using bluetooth technology

Broadcasting commercial advertising using bluetooth technology Wireless technologies have enhanced applications mobility in no small way. They have created new and increasing number of human‐related challenges particularly in the areas of wireless‐based applications such as Mobile Marketing (Marketing). Bluetooth wireless technology is a completely new method through which devices within a short radius can communicate effectively. This paper explores wireless technologies world for marketing purposes, focusing on Bluetooth as an example to build a system that provides an interactive Bluetooth station for marketing purposes. The Bluetooth station includes Bluetooth profile (OBEX), server, and client applications. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Web Information Systems Emerald Publishing

Broadcasting commercial advertising using bluetooth technology

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Publisher
Emerald Publishing
Copyright
Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
ISSN
1744-0084
DOI
10.1108/17440080680000107
Publisher site
See Article on Publisher Site

Abstract

Wireless technologies have enhanced applications mobility in no small way. They have created new and increasing number of human‐related challenges particularly in the areas of wireless‐based applications such as Mobile Marketing (Marketing). Bluetooth wireless technology is a completely new method through which devices within a short radius can communicate effectively. This paper explores wireless technologies world for marketing purposes, focusing on Bluetooth as an example to build a system that provides an interactive Bluetooth station for marketing purposes. The Bluetooth station includes Bluetooth profile (OBEX), server, and client applications.

Journal

International Journal of Web Information SystemsEmerald Publishing

Published: May 1, 2006

Keywords: Bluetooth; Wireless communication; Broadcasting advertisings; OBEX

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