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British Food Journal Volume 70 Issue 6 1968

British Food Journal Volume 70 Issue 6 1968 This new measure of consumer law of some fortyodd sections, a short Act by present standards but as farreaching as any legislation since the war, establishes a code of conduct in commerce and trade which few will be able to ignore, from the manufacturer down to the counterhand. Operative from November 30th of this year, traders will require to urgently consider their sales practices, advertising, labelling and their trade descriptions sales staff will need to be instructed in their new responsibilities. The new law is not just for consumerretailer transactions, but extends to trade between different branches of all trades, so that a retailer will be protected against misleading descriptions and misrepresentations by a manufacturer and the latter against misdescriptions of ingredients or components. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

British Food Journal Volume 70 Issue 6 1968

British Food Journal , Volume 70 (6): 32 – Jun 1, 1968

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-070X
DOI
10.1108/eb011666
Publisher site
See Article on Publisher Site

Abstract

This new measure of consumer law of some fortyodd sections, a short Act by present standards but as farreaching as any legislation since the war, establishes a code of conduct in commerce and trade which few will be able to ignore, from the manufacturer down to the counterhand. Operative from November 30th of this year, traders will require to urgently consider their sales practices, advertising, labelling and their trade descriptions sales staff will need to be instructed in their new responsibilities. The new law is not just for consumerretailer transactions, but extends to trade between different branches of all trades, so that a retailer will be protected against misleading descriptions and misrepresentations by a manufacturer and the latter against misdescriptions of ingredients or components.

Journal

British Food JournalEmerald Publishing

Published: Jun 1, 1968

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