Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

British Food Journal Volume 55 Issue 9 1953

British Food Journal Volume 55 Issue 9 1953 The effect of the Merchandise Marks Act, 1953, on habits and customs in the food and drug trades may prove greater than is immediately obvious. The scope of the earlier Merchandise Marks Acts 1887 to 1938 is greatly widened, first by their extension to trade descriptions which are misleading, and, secondly, by roping in trade descriptions of quality and descriptions of fitness for purpose, strength, performance or behaviour . The standard of quality is to be based on a classification commonly used or recognised in the trade. These extensions are to come into effect on January 31st, 1954. Meanwhile, manufacturers of food and drugs may well need to reconsider the wording of their advertisements and labelsfor there is no exemption in favour of what has hitherto passed as legitimate, if somewhat exaggerated, puffing. Manufacturers of proprietary medicines, in particular, and of special brands of infants' and invalids' foods may need to exercise more restraint if they are to keep on the right side of the lawthough it is, of course, a fact that peaceful persuasion by the Labelling Division of the Ministry of Food during the past ten years has accomplished much by securing the modification of extravagant claims which might be held by a court of law to be misleading. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

British Food Journal Volume 55 Issue 9 1953

British Food Journal , Volume 55 (9): 10 – Sep 1, 1953
Download PDF
10 pages

Loading next page...
 
/lp/emerald-publishing/british-food-journal-volume-55-issue-9-1953-Ml2o0TJ0WU

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-070X
DOI
10.1108/eb011499
Publisher site
See Article on Publisher Site

Abstract

The effect of the Merchandise Marks Act, 1953, on habits and customs in the food and drug trades may prove greater than is immediately obvious. The scope of the earlier Merchandise Marks Acts 1887 to 1938 is greatly widened, first by their extension to trade descriptions which are misleading, and, secondly, by roping in trade descriptions of quality and descriptions of fitness for purpose, strength, performance or behaviour . The standard of quality is to be based on a classification commonly used or recognised in the trade. These extensions are to come into effect on January 31st, 1954. Meanwhile, manufacturers of food and drugs may well need to reconsider the wording of their advertisements and labelsfor there is no exemption in favour of what has hitherto passed as legitimate, if somewhat exaggerated, puffing. Manufacturers of proprietary medicines, in particular, and of special brands of infants' and invalids' foods may need to exercise more restraint if they are to keep on the right side of the lawthough it is, of course, a fact that peaceful persuasion by the Labelling Division of the Ministry of Food during the past ten years has accomplished much by securing the modification of extravagant claims which might be held by a court of law to be misleading.

Journal

British Food Journal – Emerald Publishing

Published: Sep 1, 1953

There are no references for this article.