The controls and queues of the past eleven years have confirmed and consolidated, I think, the conservatism of the British housewife in the matter of buying food. Butter is just national butter. Margarine is what the Minister of Food dictates. Cooking fat iswell, just cooking fat. Those who succumbed to the official boosting of whalemeat, snoek and brisling mostly wish that they had not. Those who were adventurous enough to spend 5s. or 6s. on cans of imported food labelled apparently with the Minister's approvalwith the words Sausages in brine , discovered that they had about 11 ounces of sausages in a pint or more of salt water. Could anything be more destructive of willingness to try something new I am led to make these banal observations by what is happening in this country in the matter of quickfrosted foods. There is now a National Association of wholesale distributors of these products, which is resolved to try to overcome, by suitable propaganda, the salesresistance of the British housewife and, as a mere lookeron, I wish them well. Close to my house, in a London suburb, I notice that quickfrosted fruits and vegetables are on sale at the shops of a dairy firm, a grocer, a provision dealer and a fruiterer all these are multiple shops, and also at a health food store. Some of the largest firms, including the Unilever mammoth, are now in this business, which is operated on a colossal scale in the United States. It would be boring to give many figures, but I learn that on January 1st, 1949, the stocks of these frozen foods in American warehouses, according to the U.S. Department of Agriculture, were as under
British Food Journal – Emerald Publishing
Published: Jan 1, 1951
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera