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Brands and Eastern Europe

Brands and Eastern Europe Recent moves to democratisation of Eastern Europe, and aspirationsto western lifestyles, do not guarantee easy penetration of westernbranded consumer goods. There is demand mainly for conspicuous tokens ofcapitalism Levis, BMWs, Adidas. Barriers to developing markets forfastermoving goods like food and drink include limited resources,primitive distribution systems and adequate basic foodstuffs. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Brands and Eastern Europe

Marketing Intelligence & Planning , Volume 9 (7): 5 – Jul 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/EUM0000000001109
Publisher site
See Article on Publisher Site

Abstract

Recent moves to democratisation of Eastern Europe, and aspirationsto western lifestyles, do not guarantee easy penetration of westernbranded consumer goods. There is demand mainly for conspicuous tokens ofcapitalism Levis, BMWs, Adidas. Barriers to developing markets forfastermoving goods like food and drink include limited resources,primitive distribution systems and adequate basic foodstuffs.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Jul 1, 1991

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