Looks at business alliances and how the headline makers are already big players, e.g. General Electric and Pratt & Whitney — combining to fight Rolls‐Royce; Mobil and BP in Europe, and so it goes on — inside and outside industry boundaries and round the world. Proposes that many of today's alliances are formed for the same reason — needing to reach international, if not global, markets to achieve growth, combined with the need to maximize the benefits of new technology as fast as possible. Concludes that alliances can be both a cure and a curse but it will be difficult for individual companies or industries to step out of the cycle.
The Antidote – Emerald Publishing
Published: Jul 1, 1997
Keywords: Alliances; Business strategy; Industry