Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Biographic and bibliographic recollections re: collections and contributions

Biographic and bibliographic recollections re: collections and contributions Purpose – This paper aims to examine the role played by collecting in a productive academic career. Design/methodology/approach – The methodology is autobiographic and bibliographic recollections about the collecting of advertising books, notes, advertisements, documents and ephemera. Findings – Collecting facilitated diverse forms of activities and academic contributions: many scholarly papers, archives, illustrated presentations, museum displays, documentary films, art gallery shows, theatrical productions, governmental reports, CDs, DVDs, web sites, and much involvement in litigation and regulatory hearings. Research limitations – The scale and variety of results may be limited to domains with a clear public interest and contemporary regulatory activity. Originality/value – The paper offers a unique demonstration of the potential for antiquarian interests and hobbies to be of academic value and public interest. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Biographic and bibliographic recollections re: collections and contributions

Download PDF
21 pages

Loading next page...
 
/lp/emerald-publishing/biographic-and-bibliographic-recollections-re-collections-and-MBloJvrxPF
Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-750X
DOI
10.1108/17557501111183644
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to examine the role played by collecting in a productive academic career. Design/methodology/approach – The methodology is autobiographic and bibliographic recollections about the collecting of advertising books, notes, advertisements, documents and ephemera. Findings – Collecting facilitated diverse forms of activities and academic contributions: many scholarly papers, archives, illustrated presentations, museum displays, documentary films, art gallery shows, theatrical productions, governmental reports, CDs, DVDs, web sites, and much involvement in litigation and regulatory hearings. Research limitations – The scale and variety of results may be limited to domains with a clear public interest and contemporary regulatory activity. Originality/value – The paper offers a unique demonstration of the potential for antiquarian interests and hobbies to be of academic value and public interest.

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: Nov 8, 2011

Keywords: Advertising; Archives; Collecting; Cigarettes; Patent medicines; Collections management; Ephemera

References

  • Taking ad‐vantage of lax advertising regulation in the USA and Canada: reassuring and distracting health‐concerned smokers
    Anderson, S.; Ling, P.; Pollay, R.W.
  • Images of ourselves: the good life in twentieth century magazine advertising
    Belk, R.; Pollay, R.W.
  • The influencing role of the child in family decision making
    Berey, L.; Pollay, R.W.
  • The Ad and the Ego
    Boihem, H.
  • Dr Bossin's Home Remedy for Nuclear War
    Bossin, B.